Industrial Advertising

There is a big difference between mainstream advertising that pushes FMCG’s and services like Hospitality, Airlines and Banking, and Industrial Advertising.

Mainstream advertising relies on gimmicks, glamour, fantasy and celebrities to essentially entertain, cajole and sometimes bully the consumer into buying their product or concept. Too often it tries to promote a lifestyle- and the product is just a minor part of it, usually tucked in some corner.

Industrial Advertising on the other hand, has to always be rooted in reality. It has to always speak the truth and provide facts and technical specification to support them. Everything has to be defined and measurable- including the consumer’s response to it.

As a result of this marked difference, most people harbour the misconception that Industrial Advertising is very drab, technical and to be understood only by the industries themselves. They also think that it is restricted to making a ‘Technical Specifications’ Brochure’.

We at Industree make it our mission to change this misconception. Industrial Advertising- while not as wacky as some of the ads you see in newspapers and TV- can be very slick and well presented. Regardless of the size or type or category of the product, we ensure that it is photographed by well known, highly experienced Industrial Specialist Photographer. So whether it is presented in a brochure, a flyer, an ad, or a hoarding- it looks stunning.

We have some of the best designers and writers working for us, who then craft the creative as painstakingly as you have crafted your product.

Our team of marketing and media specialists will then help you find the best media platform to promote it- be it press or trade journal advertising, Trade Fairs & Expos, Web & Digital Advertising or through outdoor media’s like posters, banners& hoardings.

Get in touch with us. Industree will work out the best way for you to promote your product. We understand your commitment; we understand the zeal and passion you have put into creating your product. Now let us take over and present it in the best possible way to the market, and the world.